RealmChef - AI-Powered Writing & Marketing Tool

Realm Chef

AI-Powered Writing and Marketing Assistant

Team Size

8 People

Timeline

2023-2024

My Role

Product Design
UX/UI Design

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Realm Chef is an innovative AI-powered platform designed to assist authors in both the creative writing process and marketing of their books.

This case study will explore the evolution of Realm Chef from a Discord bot to a comprehensive web application, focusing on the challenges faced, solutions implemented, and the impact of design decisions on the user experience.

Challenges

Product

Navigating the ethical implications of integrating AI into the creative process while provideing meaningful and valuable features for authors in the market.

Onboarding users to unfamiliar areas and keeping the UI user-friendly while rapidly updating new features and switching platforms.

LLM

Handling large volumes of content and delivering precise results in real time, while managing the limitations of LLMs, such as hallucination and memory constraints.

Strategies & Solutions

Fast Iterations

Rapid Prototyping

Start Small

Product Key Stages

DISCORD

1. Discord Bot

The first stage of Realm Chef explored AI features for writers through an AI-powered Discord bot. It included tools for world creation and character-building assistance.

WEBAPP 1.0

2. Card Workshop

The key takeaway from the first stage was the value of conversations and working with cards. We transitioned to a web version to enhance the user experience by implementing popular features discovered in the Discord bot into a dedicated website.

WEBAPP 2.0

3. Story Bible

From Webapp 1.0, we identified more needs for authors and discovered a significant demand for an automated story bible generator. This feature allowed authors to break down an entire book into different sections with just one click.

WEBAPP 2.5

4. Marketing Assist

After testing and conducting user interviews, marketing became the focus of our next iteration. We developed generators for both text and images, specifically designed to address authors' marketing needs.

Iterative Design Process

The core strategy in our product development loop was to create concepts based on market research and rapidly prototype ideas for internal discussion. Once a feature was finalized, we built a web tool to test the feature with users. After testing, the tool was integrated into the main Realm Chef platform.

User feedback was gathered at every stage. From casually discussing ideas with users to formal user testing via video calls, we collected valuable insights. Methods of gathering feedback included user interviews, research, website behavior tracking, Discord community chats, and social media post comments.

Iterative Design Process

Through rapid prototyping, I created over 50 prototypes for this project, exploring a wide range of potential AI implementations. The product went through multiple visual iterations, including updates to landing pages. A graphic designer on the team developed the main visual, and I built the design system around it.

Impact

Technological Achievements
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We integrated Large Language Models (LLMs) to handle long-form content, enabling automated story bible generation with a single click and boosting author productivity.
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User Success Stories
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We helped a user reach the #1 spot in multiple book sub-categories on Amazon, showcasing the platform's ability to optimize both creative and marketing efforts, delivering tangible results for authors.
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Ongoing Growth
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The platform has collaborated with various projects and attracted a growing community of authors. Our new tools, aimed at simplifying marketing content creation, promise to enhance user engagement further.